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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Ashley Falls Massachusetts

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will benefit your company in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, bad quality SEO can be damaging for your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is an experienced professional which has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll have the Search marketing services you require.

Johnston takes a three-step method of SEO. On-page optimization is the first task in the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display search engines like Google what your website ought to be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, including creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your site is a reliable source of information.

The third step is local seo. This can be necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll be able to get the help that you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will assist you to see which search terms are yielding the greatest results. It will reveal to you how your search rankings have already been improving from month to month.

Google Analytics is going to be set up on your site, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the visitors to your blog have found your website via search engines like yahoo.

If you’re thinking about working with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will also compare your website to competing sites. As this consultation will be free of charge, there is absolutely no basis for you do not to take advantage of it.

It’s important for your company to be optimized for search engine listings. Strong SEO is important to the fitness of any organization. Whether you manage a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.

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  • 42.185969
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  • Berkshire
  • Ashley Falls
  • Massachusetts
  • MA