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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Amesbury Massachusetts
Tom Johnston Is The Best Choice For SEO
Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, low quality SEO may be damaging to your site. Tom Johnston can provide the expert SEO services that you require. Johnston is surely an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll have the Search marketing services you will need.
Johnston takes a three-step strategy to SEO. On-page optimization is the initial step of the process. This technique involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can present search engines like Google what your website needs to be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, such as creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your website is a reliable supply of information.
The 3rd step is local search engine marketing. This is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be capable of getting the services that you require. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will assist you to see which keyphrases are yielding ideal results. It is going to demonstrate how your search rankings have already been improving from month to month.
Google Analytics is going to be attached to your web site, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to see what percentage of the people to your website have realized your website via search engines like yahoo.
If you’re enthusiastic about working with Tom Johnston, you can contact him to get a free video analysis of your own site. The analysis will also compare your site to competing sites. As this consultation will be free of charge, there is not any basis for you do not to benefit from it.
It’s necessary for your company being optimized for search engines like google. Strong SEO is important to the fitness of any organization. Whether you have a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.
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