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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Amesbury Massachusetts

Tom Johnston Is The Best Choice For SEO

Professional SEO will benefit your business in many ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll get the Search marketing services you will need.

Johnston takes a three-step strategy to SEO. On-page optimization is the first task in the process. This process involves making changes to a site as a way to improve its search engine results. On-page optimization can present search engines like Google what your blog needs to be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your site is a reliable supply of information.

The third step is local search engine optimization. This is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be capable of getting the services that you desire. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will enable you to see which keyphrases are yielding ideal results. It will likewise show you how your search rankings are already improving from month to month.

Google Analytics will likely be placed on your site, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what number of the visitors to your site are finding your site via search engines like google.

If you’re thinking about utilizing Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis will even compare your web site to competing sites. Because this consultation will likely be free of charge, there is absolutely no basis for you do not to make the most of it.

It’s important for your small business to be optimized for search engines like yahoo. Strong SEO is important to the healthiness of any company. Whether you run a big national company or even a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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