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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Allston Massachusetts
Tom Johnston Is Your Best Choice For SEO
Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is surely an experienced professional which has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll obtain the SEO services you will need.
Johnston requires a three-step approach to SEO. On-page optimization is step one in the process. This method involves making changes to your site in order to improve its search engine rankings. On-page optimization can show search engines like Google what your site should be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines that your internet site is a reliable supply of information.
The next step is local seo. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the services you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will assist you to see which keyphrases are yielding greatest results. It will show you the way your search rankings are already improving from month to month.
Google Analytics will probably be attached to your site, which implies it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the website visitors to your site are finding your web site via search engine listings.
If you’re thinking about working together with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will likely compare your website to competing sites. Because this consultation is going to be free of charge, there is not any reason for you not to take advantage of it.
It’s essential for your small business to get optimized for search engines. Strong SEO is important to the healthiness of any organization. Whether you run a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to learn more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
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- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
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- White Hat
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- Link Building