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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Agawam Massachusetts

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO may benefit your organization in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, low quality SEO may be damaging in your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is undoubtedly an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll receive the Search engine optimization services you will need.

Johnston takes a three-step procedure for SEO. On-page optimization is the first task from the process. This procedure involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can present the major search engines what your web site ought to be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines that your site is a reliable source of information.

The third step is local search engine marketing. This can be important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll get the assistance that you desire. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will assist you to see which search terms are yielding the best results. It will explain to you the way your search rankings have already been improving from month to month.

Google Analytics will likely be set up on your site, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the targeted traffic to your web site have found your site via search engines.

If you’re interested in dealing with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will likely compare your site to competing sites. As this consultation will probably be totally free, there is not any cause of you not to make the most of it.

It’s vital for your small business to be optimized for search engine listings. Strong SEO is important to the healthiness of any organization. Whether you operate a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.

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