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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Adams Massachusetts
Tom Johnston Is The Best Choice For SEO
Professional SEO will benefit your small business in many ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, bad quality SEO can be damaging in your site. Tom Johnston offers the expert SEO services that you need. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll obtain the Search marketing services you want.
Johnston has a three-step approach to SEO. On-page optimization is the initial step of your process. This procedure involves making changes to your site so that you can improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your web site must be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, for example creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your website is a reliable supply of information.
Your third step is local search engine optimisation. This really is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll get the services that you desire. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will enable you to see which search terms are yielding greatest results. It will also explain to you the way your search rankings are already improving from month to month.
Google Analytics will probably be attached to your website, which suggests it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the people to your site are discovering your site via search engine listings.
If you’re considering working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will likely compare your web site to competing sites. Simply because this consultation will probably be absolutely free, there is no cause of you do not to take full advantage of it.
It’s important for your small business being optimized for search engine listings. Strong SEO is essential to the health of any company. Whether you run a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.
Internet Marketing Service
Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
- Competitor Keywords Analysis
- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building