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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maine

      Local SEO Marketing Company Serving Steuben Maine

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO can benefit your business in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll have the Search engine optimization services you need.

      Johnston takes a three-step method of SEO. On-page optimization is the first task of the process. This technique involves making changes into a site so that you can improve its search engine rankings. On-page optimization can display search engines like Google what your site should be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your internet site is a trustworthy source of information.

      Your third step is local search engine optimisation. This is essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll get the support that you require. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will enable you to see which search phrases are yielding greatest results. It will likewise show you the way your search rankings are already improving from month to month.

      Google Analytics will probably be installed on your web site, which suggests it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the website visitors to your web site have realized your blog via search engines like google.

      If you’re considering working with Tom Johnston, you can contact him for a free video analysis of your site. The analysis will even compare your website to competing sites. Since this consultation will probably be totally free, there is no cause of you not to benefit from it.

      It’s necessary for your organization to be optimized for search engines like google. Strong SEO is vital to the health of any company. Whether you manage a sizable national company or a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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      • 45.002969
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      • Washington
      • Steuben
      • Maine
      • ME