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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maine

      Local SEO Marketing Company Serving Lisbon Maine

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is an experienced professional that has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll obtain the Search marketing services you require.

      Johnston requires a three-step method of SEO. On-page optimization is step one in the process. This technique involves making changes to a site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines what your web site must be ranking for. There are numerous on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a trustworthy supply of information.

      Your third step is local search engine marketing. This really is essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be able to get the services that you require. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will help you to see which keyphrases are yielding the greatest results. It is going to show you the way your search rankings are already improving from month to month.

      Google Analytics will likely be attached to your web site, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the people to your site have found your website via search engines.

      If you’re thinking about working together with Tom Johnston, you can contact him for a free video analysis of your site. The analysis may also compare your website to competing sites. Since this consultation is going to be free of charge, there is no basis for you do not to make the most of it.

      It’s necessary for your organization to become optimized for search engine listings. Strong SEO is essential to the fitness of any company. Whether you have a large national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.

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