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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maine

      Local SEO Marketing Company Serving Lincoln Maine

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll obtain the Search marketing services you want.

      Johnston takes a three-step method of SEO. On-page optimization is step one in the process. This method involves making changes to your site to be able to improve its search engine rankings. On-page optimization can display search engines what your site needs to be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable method to obtain information.

      The 3rd step is local search engine marketing. This is certainly required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll can get the support that you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will enable you to see which search phrases are yielding the greatest results. It will likewise demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics is going to be placed on your site, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to see what percentage of the visitors to your site are discovering your website via search engines like google.

      If you’re considering working with Tom Johnston, you can contact him for any free video analysis of the site. The analysis will likely compare your site to competing sites. As this consultation will be free of charge, there is not any reason behind you not to make the most of it.

      It’s important for your small business to become optimized for search engines like yahoo. Strong SEO is crucial to the health of any organization. Whether you have a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.

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