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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maine

      Local SEO Marketing Company Serving Glen Cove Maine

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO may benefit your company in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston can provide the expert SEO services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search marketing services you need.

      Johnston needs a three-step procedure for SEO. On-page optimization is step one from the process. This technique involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can show search engines like Google what your site needs to be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your site is a reliable supply of information.

      The 3rd step is local search engine optimization. This is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the services that you require. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will help you to see which keyphrases are yielding ideal results. It will also reveal to you the way your search rankings are already improving from month to month.

      Google Analytics will probably be attached to your web site, which suggests it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the people to your blog have realized your web site via search engines.

      If you’re considering working with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will also compare your site to competing sites. Since this consultation will likely be absolutely free, there is no cause of you not to make the most of it.

      It’s important for your business being optimized for search engines. Strong SEO is important to the health of any company. Whether you manage a large national company or a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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      • 44.131005
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      • Knox
      • Glen Cove
      • Maine
      • ME