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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maine

      Local SEO Marketing Company Serving Easton Maine

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your company in many ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, bad quality SEO can be damaging to the site. Tom Johnston provides the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search marketing services you will need.

      Johnston takes a three-step method of SEO. On-page optimization is the first step from the process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present search engines what your website ought to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is a means to show search engines that your website is a reliable method to obtain information.

      The next step is local search engine optimization. This is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll can get the services that you need. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will allow you to see which keyphrases are yielding the best results. It will show you how your search rankings happen to be improving from month to month.

      Google Analytics will be installed on your web site, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the visitors to your site are finding your blog via search engines like yahoo.

      If you’re considering working together with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will even compare your web site to competing sites. Since this consultation will be totally free, there is not any reason for you do not to take advantage of it.

      It’s essential for your organization being optimized for search engine listings. Strong SEO is vital to the health of any business. Whether you run a big national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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      • Aroostook
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      • ME