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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Louisiana

      Local SEO Marketing Company Serving Hammond Louisiana

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your organization in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, low quality SEO could be damaging to your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is an experienced professional which has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll have the Search marketing services you require.

      Johnston requires a three-step method of SEO. On-page optimization is the first task of your process. This technique involves making changes to a site so that you can improve its search engine results. On-page optimization can display search engines like yahoo what your website must be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines that your internet site is a trustworthy way to obtain information.

      The third step is local search engine optimisation. This is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll can get the help you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will enable you to see which keyphrases are yielding greatest results. It will also show you how your search rankings have already been improving from month to month.

      Google Analytics is going to be attached to your blog, which means it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the visitors to your site have found your website via search engine listings.

      If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis will even compare your website to competing sites. As this consultation will probably be absolutely free, there is not any reason behind you do not to take advantage of it.

      It’s important for your business to be optimized for search engines. Strong SEO is crucial to the fitness of any organization. Whether you operate a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to find out more.

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