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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Kentucky

      Local SEO Marketing Company Serving Sedalia Kentucky

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO can benefit your business in several ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, poor quality SEO might be damaging in your site. Tom Johnston can offer the expert SEO services you need. Johnston is an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll receive the Search engine optimization services you want.

      Johnston requires a three-step procedure for SEO. On-page optimization is the first step from the process. This method involves making changes to a site as a way to improve its search engine rankings. On-page optimization can show search engines like yahoo what your blog must be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is ways to show search engines like google that your website is a trustworthy supply of information.

      The next step is local search engine optimisation. This is certainly necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be capable of getting the assistance you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will allow you to see which search terms are yielding greatest results. It will demonstrate how your search rankings have been improving from month to month.

      Google Analytics will likely be attached to your site, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the people to your web site are discovering your web site via search engine listings.

      If you’re thinking about working with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will likely compare your website to competing sites. Since this consultation is going to be free of charge, there is not any basis for you do not to benefit from it.

      It’s important for your business being optimized for search engine listings. Strong SEO is important to the fitness of any organization. Whether you manage a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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