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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Kentucky

      Local SEO Marketing Company Serving Mount Washington Kentucky

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase traffic to the site, and deliver a much better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll receive the SEO services you need.

      Johnston has a three-step strategy to SEO. On-page optimization is the first task of your process. This method involves making changes to some site so that you can improve its search engine results. On-page optimization is capable of showing search engines like Google what your blog should be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your site is a trustworthy supply of information.

      The next step is local search engine marketing. This can be necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be capable of getting the services that you desire. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will allow you to see which search phrases are yielding the best results. It will also explain to you the way your search rankings are already improving from month to month.

      Google Analytics is going to be placed on your blog, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to see what percentage of the visitors to your blog are finding your blog via search engines.

      If you’re considering dealing with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will likely compare your website to competing sites. Simply because this consultation is going to be absolutely free, there is not any cause of you do not to take full advantage of it.

      It’s essential for your small business to become optimized for search engines like google. Strong SEO is essential to the healthiness of any business. Whether you operate a sizable national company or a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.

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      • 38.04141
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      • Bullitt
      • Mount Washington
      • Kentucky
      • KY