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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Morgantown Kentucky
Tom Johnston Is Your Best Option For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston can provide the expert SEO services that you need. Johnston is surely an experienced professional which has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search marketing services you will need.
Johnston needs a three-step method of SEO. On-page optimization is step one in the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display search engines like Google what your web site needs to be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your site is a reliable method to obtain information.
The 3rd step is local search engine marketing. This can be required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be able to get the help you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will assist you to see which search phrases are yielding greatest results. It is going to explain to you how your search rankings are already improving from month to month.
Google Analytics will likely be placed on your blog, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to see what percentage of the targeted traffic to your blog have found your site via search engines like yahoo.
If you’re thinking about working together with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will likely compare your website to competing sites. Simply because this consultation is going to be totally free, there is absolutely no basis for you not to take full advantage of it.
It’s important for your small business to get optimized for search engines. Strong SEO is essential to the health of any organization. Whether you have a large national company or even a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.
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