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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Madisonville Kentucky
Tom Johnston Is The Best Choice For SEO
Professional SEO can benefit your company in many ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, bad quality SEO could be damaging to the site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is an experienced professional which has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you will need.
Johnston requires a three-step procedure for SEO. On-page optimization is the first step in the process. This technique involves making changes to your site to be able to improve its search engine rankings. On-page optimization can display the major search engines what your web site must be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is ways to show search engines that your site is a reliable way to obtain information.
The 3rd step is local search engine optimisation. This can be important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be able to get the assistance that you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will enable you to see which search phrases are yielding greatest results. It is going to demonstrate how your search rankings have been improving from month to month.
Google Analytics will probably be attached to your web site, which suggests it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the website visitors to your blog are finding your website via search engine listings.
If you’re interested in working together with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will likely compare your blog to competing sites. Simply because this consultation will probably be totally free, there is absolutely no reason for you not to take full advantage of it.
It’s important for your small business to become optimized for search engines like google. Strong SEO is crucial to the healthiness of any company. Whether you have a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.
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