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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Kentucky

      Local SEO Marketing Company Serving Hindman Kentucky

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO can benefit your organization in several ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, low quality SEO may be damaging in your site. Tom Johnston can offer the expert SEO services that you desire. Johnston is surely an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll get the SEO services you require.

      Johnston requires a three-step method of SEO. On-page optimization is the first task from the process. This method involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your blog ought to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your site is a trustworthy method to obtain information.

      Your third step is local search engine optimisation. This is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll be able to get the support that you require. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will help you to see which search phrases are yielding the greatest results. It will also explain to you the way your search rankings are already improving from month to month.

      Google Analytics will be set up on your website, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to view what number of the visitors to your blog have found your web site via search engines.

      If you’re considering working with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis may also compare your blog to competing sites. Because this consultation will likely be absolutely free, there is absolutely no cause of you not to take full advantage of it.

      It’s vital for your company to get optimized for search engines like google. Strong SEO is essential to the healthiness of any organization. Whether you run a big national company or a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.

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