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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Kentucky

      Local SEO Marketing Company Serving Fulton Kentucky

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, get more traffic in your site, and deliver a much better user experience. However, poor quality SEO could be damaging to your site. Tom Johnston offers the expert SEO services that you need. Johnston is surely an experienced professional that has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll get the SEO services you will need.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first step of the process. This method involves making changes to some site as a way to improve its search engine results. On-page optimization can present search engines like yahoo what your blog ought to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your website is a trustworthy source of information.

      The third step is local search engine marketing. This is certainly essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the help that you desire. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will assist you to see which search terms are yielding greatest results. It will likewise reveal to you the way your search rankings are already improving from month to month.

      Google Analytics will be installed on your site, which implies it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the targeted traffic to your blog have realized your website via search engines like google.

      If you’re enthusiastic about dealing with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will also compare your blog to competing sites. Because this consultation will probably be absolutely free, there is not any cause of you not to make the most of it.

      It’s important for your small business being optimized for search engines like yahoo. Strong SEO is vital to the fitness of any business. Whether you operate a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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