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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Kentucky

      Local SEO Marketing Company Serving Burlington Kentucky

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will benefit your business in many ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is an experienced professional that has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the SEO services you require.

      Johnston takes a three-step approach to SEO. On-page optimization is the first task of your process. This method involves making changes to your site to be able to improve its search engine results. On-page optimization can display search engines like Google what your site needs to be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your website is a reliable way to obtain information.

      The third step is local search engine optimisation. This is necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will enable you to see which keyphrases are yielding the greatest results. It will likewise show you how your search rankings happen to be improving from month to month.

      Google Analytics will be placed on your web site, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the visitors to your blog have realized your blog via search engines like google.

      If you’re thinking about working together with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis may also compare your web site to competing sites. As this consultation is going to be absolutely free, there is no cause of you do not to take full advantage of it.

      It’s vital for your small business to be optimized for search engines like google. Strong SEO is important to the fitness of any organization. Whether you run a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • 39.015027
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      • Burlington
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      • KY