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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Beverly Kentucky
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO can benefit your small business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, low quality SEO may be damaging for your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is an experienced professional that has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll get the Search marketing services you need.
Johnston needs a three-step strategy to SEO. On-page optimization is the first task from the process. This technique involves making changes to some site to be able to improve its search engine rankings. On-page optimization can present search engines what your website ought to be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a means to show search engines that your internet site is a reliable way to obtain information.
The third step is local search engine marketing. This can be necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be capable of getting the services you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will allow you to see which keyphrases are yielding ideal results. It will demonstrate how your search rankings have already been improving from month to month.
Google Analytics will likely be attached to your web site, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to view what number of the website visitors to your site are finding your blog via search engine listings.
If you’re interested in dealing with Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will likely compare your site to competing sites. As this consultation will probably be absolutely free, there is no reason behind you do not to take full advantage of it.
It’s essential for your organization to get optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any organization. Whether you manage a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.
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