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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Tecumseh Kansas
Tom Johnston Is The Smart Choice For SEO
Professional SEO will benefit your business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is surely an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll get the Search marketing services you require.
Johnston has a three-step approach to SEO. On-page optimization is the first task of your process. This method involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can show search engines what your blog must be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, such as creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your internet site is a reliable source of information.
The next step is local search engine marketing. This is certainly important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the assistance that you need. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will help you to see which search terms are yielding ideal results. It will reveal to you how your search rankings have already been improving from month to month.
Google Analytics will probably be placed on your web site, which suggests it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the people to your web site are finding your blog via search engines.
If you’re interested in working together with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will even compare your blog to competing sites. Because this consultation is going to be absolutely free, there is absolutely no basis for you do not to benefit from it.
It’s vital for your company to become optimized for search engines. Strong SEO is crucial to the healthiness of any company. Whether you operate a sizable national company or a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- Link Building