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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Kansas

      Local SEO Marketing Company Serving Logan Kansas

      Tom Johnston Is The Best Option For SEO

      Professional SEO may benefit your company in many ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, poor quality SEO may be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional that has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll obtain the Search engine optimization services you need.

      Johnston needs a three-step procedure for SEO. On-page optimization is step one in the process. This process involves making changes to a site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines what your web site needs to be ranking for. There are numerous on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your site is a reliable way to obtain information.

      The third step is local search engine optimisation. This is certainly required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the support that you require. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will enable you to see which keyphrases are yielding the best results. It is going to show you how your search rankings have been improving from month to month.

      Google Analytics is going to be set up on your web site, which suggests it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to view what number of the website visitors to your web site have realized your blog via search engines like yahoo.

      If you’re thinking about working with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will even compare your website to competing sites. Since this consultation will probably be totally free, there is absolutely no reason behind you not to benefit from it.

      It’s necessary for your company to get optimized for search engines like google. Strong SEO is important to the healthiness of any organization. Whether you run a big national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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      • KS