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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Kansas

      Local SEO Marketing Company Serving Edwardsville Kansas

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO may benefit your organization in many ways. SEO can generate leads, increase targeted traffic in your site, and deliver an improved user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll receive the SEO services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is the initial step from the process. This technique involves making changes into a site in order to improve its search engine results. On-page optimization can present search engines what your web site must be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your site is a trustworthy source of information.

      The third step is local seo. This really is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be capable of getting the assistance that you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will also reveal to you the way your search rankings have been improving from month to month.

      Google Analytics will probably be installed on your blog, which means it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the website visitors to your web site are finding your site via search engines.

      If you’re considering utilizing Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will even compare your web site to competing sites. Because this consultation will probably be absolutely free, there is not any reason for you do not to take advantage of it.

      It’s vital for your small business to get optimized for search engine listings. Strong SEO is important to the fitness of any company. Whether you operate a large national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • 3 Map Pack
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      • 39.073539
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      • Wyandotte
      • Edwardsville
      • Kansas
      • KS