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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Kansas

      Local SEO Marketing Company Serving Bucyrus Kansas

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional which has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll have the SEO services you will need.

      Johnston takes a three-step procedure for SEO. On-page optimization is step one of your process. This procedure involves making changes to a site so that you can improve its search engine results. On-page optimization can present search engines like Google what your website needs to be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is ways to show search engines that your internet site is a trustworthy method to obtain information.

      The next step is local search engine optimization. This is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be capable of getting the help that you desire. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will enable you to see which search terms are yielding the best results. It will likewise show you the way your search rankings are already improving from month to month.

      Google Analytics will likely be attached to your blog, which suggests it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to view what number of the website visitors to your blog have found your website via search engines like google.

      If you’re interested in working together with Tom Johnston, you can contact him for any free video analysis of the site. The analysis will likely compare your site to competing sites. As this consultation will likely be totally free, there is absolutely no reason behind you do not to take full advantage of it.

      It’s essential for your business being optimized for search engines. Strong SEO is crucial to the healthiness of any organization. Whether you have a large national company or a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.

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