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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Kansas

      Local SEO Marketing Company Serving Andover Kansas

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO can benefit your company in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, poor quality SEO could be damaging in your site. Tom Johnston can offer the expert SEO services that you require. Johnston is definitely an experienced professional which has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll have the Search engine optimization services you will need.

      Johnston needs a three-step approach to SEO. On-page optimization is the first task of your process. This procedure involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site must be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable supply of information.

      The third step is local seo. This is certainly necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the support that you desire. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will allow you to see which search terms are yielding the greatest results. It will likewise demonstrate the way your search rankings are already improving from month to month.

      Google Analytics will likely be installed on your site, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the targeted traffic to your web site have found your website via search engine listings.

      If you’re interested in dealing with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis will also compare your web site to competing sites. Since this consultation will likely be totally free, there is not any reason for you not to make the most of it.

      It’s vital for your organization to be optimized for search engines like google. Strong SEO is important to the healthiness of any company. Whether you run a sizable national company or a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.

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