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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Iowa

      Local SEO Marketing Company Serving West Liberty Iowa

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO may benefit your company in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston can offer the expert SEO services that you require. Johnston is definitely an experienced professional that has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search engine optimization services you need.

      Johnston takes a three-step method of SEO. On-page optimization is step one from the process. This method involves making changes to some site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your blog needs to be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your website is a reliable method to obtain information.

      Your third step is local search engine optimization. This really is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll can get the help that you need. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will assist you to see which keyphrases are yielding greatest results. It will demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics will probably be installed on your web site, meaning it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to see how many of the people to your site have found your web site via search engines.

      If you’re thinking about utilizing Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will also compare your website to competing sites. Simply because this consultation will be free of charge, there is absolutely no cause of you not to take full advantage of it.

      It’s necessary for your business to become optimized for search engines like google. Strong SEO is crucial to the healthiness of any organization. Whether you have a large national company or a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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