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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Iowa

      Local SEO Marketing Company Serving Swisher Iowa

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, low quality SEO might be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is definitely an experienced professional which has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll get the Search engine optimization services you will need.

      Johnston needs a three-step strategy to SEO. On-page optimization is the initial step from the process. This method involves making changes to a site in order to improve its search engine results. On-page optimization can present search engines what your website needs to be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is a way to show search engines that your website is a reliable source of information.

      The 3rd step is local search engine optimization. This can be required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be able to get the assistance that you desire. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will assist you to see which search phrases are yielding the best results. It is going to reveal to you how your search rankings have already been improving from month to month.

      Google Analytics will be set up on your site, which implies it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the visitors to your blog have realized your web site via search engines like yahoo.

      If you’re thinking about utilizing Tom Johnston, you are able to contact him for any free video analysis of the site. The analysis will also compare your website to competing sites. Since this consultation will probably be free of charge, there is no reason for you not to take full advantage of it.

      It’s essential for your business to be optimized for search engines like google. Strong SEO is crucial to the healthiness of any organization. Whether you run a big national company or even a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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