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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Iowa

      Local SEO Marketing Company Serving Riceville Iowa

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, poor quality SEO may be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is surely an experienced professional that has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll obtain the SEO services you need.

      Johnston requires a three-step strategy to SEO. On-page optimization is step one from the process. This procedure involves making changes into a site as a way to improve its search engine rankings. On-page optimization can display the major search engines what your web site must be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy source of information.

      The third step is local search engine optimization. This can be required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the assistance you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will help you to see which search phrases are yielding ideal results. It is going to explain to you the way your search rankings happen to be improving from month to month.

      Google Analytics will probably be placed on your web site, which implies it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the visitors to your site are finding your website via search engines like yahoo.

      If you’re interested in working with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will likely compare your site to competing sites. Because this consultation is going to be totally free, there is not any cause of you do not to take full advantage of it.

      It’s essential for your organization to get optimized for search engines like google. Strong SEO is important to the healthiness of any company. Whether you operate a sizable national company or a small, locally-based company, you can depend on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.

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