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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Iowa

      Local SEO Marketing Company Serving Monticello Iowa

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO can benefit your business in several ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, low quality SEO may be damaging for your site. Tom Johnston offers the expert SEO services that you require. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll receive the Search marketing services you will need.

      Johnston has a three-step method of SEO. On-page optimization is the first step in the process. This method involves making changes into a site so that you can improve its search engine results. On-page optimization can show the major search engines what your web site ought to be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your site is a trustworthy method to obtain information.

      The 3rd step is local search engine optimisation. This can be necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be able to get the help you need. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will help you to see which search phrases are yielding the greatest results. It will likewise demonstrate how your search rankings have been improving from month to month.

      Google Analytics is going to be placed on your site, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the people to your blog have found your website via search engine listings.

      If you’re considering working with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will also compare your site to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no basis for you do not to make the most of it.

      It’s essential for your organization to get optimized for search engines like google. Strong SEO is important to the health of any organization. Whether you run a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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