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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Iowa

      Local SEO Marketing Company Serving Mallard Iowa

      Tom Johnston Is The Best Choice For SEO

      Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, low quality SEO might be damaging to the site. Tom Johnston can offer the expert SEO services that you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll have the SEO services you will need.

      Johnston takes a three-step approach to SEO. On-page optimization is the first step of the process. This procedure involves making changes to some site so that you can improve its search engine results. On-page optimization can present search engines like Google what your blog needs to be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, such as creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many components of off-page optimization is link building. Off-page optimization is ways to show search engines like google that your internet site is a trustworthy source of information.

      The next step is local seo. This is essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will allow you to see which search terms are yielding the best results. It is going to reveal to you how your search rankings have already been improving from month to month.

      Google Analytics will probably be set up on your web site, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what percentage of the people to your website are finding your blog via search engines like yahoo.

      If you’re interested in utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis will also compare your site to competing sites. Since this consultation will probably be absolutely free, there is not any reason for you not to take full advantage of it.

      It’s important for your business to be optimized for search engines like yahoo. Strong SEO is important to the healthiness of any business. Whether you have a big national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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