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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Iowa

      Local SEO Marketing Company Serving Fontanelle Iowa

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO may benefit your organization in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, low quality SEO might be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll get the Search marketing services you need.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first step of your process. This procedure involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can show the major search engines what your website must be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many aspects of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable supply of information.

      The 3rd step is local seo. This can be important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be able to get the assistance that you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will enable you to see which keyphrases are yielding greatest results. It will reveal to you the way your search rankings have been improving from month to month.

      Google Analytics is going to be installed on your website, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to view what number of the website visitors to your website are discovering your website via search engines like yahoo.

      If you’re interested in dealing with Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis may also compare your web site to competing sites. Simply because this consultation will probably be totally free, there is absolutely no reason behind you do not to make the most of it.

      It’s vital for your organization being optimized for search engines. Strong SEO is essential to the healthiness of any company. Whether you run a big national company or a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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