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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Iowa

      Local SEO Marketing Company Serving Fenton Iowa

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO may benefit your company in several ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston offers the expert SEO services that you require. Johnston is an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you want.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first task from the process. This technique involves making changes into a site so that you can improve its search engine results. On-page optimization can present search engines like yahoo what your web site ought to be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, for example creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a reliable way to obtain information.

      The 3rd step is local seo. This really is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll can get the assistance that you desire. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will allow you to see which search phrases are yielding greatest results. It will also reveal to you the way your search rankings have been improving from month to month.

      Google Analytics is going to be placed on your website, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to see what number of the website visitors to your website are finding your blog via search engine listings.

      If you’re considering working with Tom Johnston, you are able to contact him for any free video analysis of the site. The analysis will also compare your web site to competing sites. As this consultation is going to be absolutely free, there is not any cause of you not to make the most of it.

      It’s essential for your company to become optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you run a huge national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.

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