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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Iowa

      Local SEO Marketing Company Serving Council Bluffs Iowa

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, bad quality SEO may be damaging in your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the SEO services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is the initial step of the process. This procedure involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can show the major search engines what your site should be ranking for. There are several on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is a method to show search engine listings that your site is a trustworthy supply of information.

      Your third step is local search engine optimisation. This really is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be capable of getting the assistance you need. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will enable you to see which search phrases are yielding greatest results. It will also reveal to you how your search rankings have been improving from month to month.

      Google Analytics will be placed on your website, which means it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to view what number of the people to your site are finding your web site via search engine listings.

      If you’re thinking about dealing with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will even compare your site to competing sites. Because this consultation will likely be absolutely free, there is not any cause of you do not to take full advantage of it.

      It’s necessary for your company to be optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any organization. Whether you have a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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      • 3 Map Pack
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      • 41.23238
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      • Pottawattamie
      • Council Bluffs
      • Iowa
      • IA