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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Iowa

      Local SEO Marketing Company Serving Armstrong Iowa

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will benefit your business in several ways. SEO can generate leads, increase traffic to your site, and deliver a better user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll obtain the Search engine optimization services you require.

      Johnston has a three-step procedure for SEO. On-page optimization is step one of the process. This method involves making changes to some site as a way to improve its search engine rankings. On-page optimization can display search engines what your site needs to be ranking for. There are several on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a means to show search engines that your website is a trustworthy source of information.

      The next step is local search engine optimization. This really is essential for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll be capable of getting the assistance that you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will assist you to see which search phrases are yielding greatest results. It will reveal to you the way your search rankings happen to be improving from month to month.

      Google Analytics will be installed on your site, which suggests it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to view what percentage of the website visitors to your site are finding your website via search engine listings.

      If you’re interested in utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will likely compare your web site to competing sites. As this consultation will probably be absolutely free, there is no reason for you not to make the most of it.

      It’s vital for your organization to become optimized for search engines like google. Strong SEO is vital to the health of any company. Whether you run a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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