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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Idaho

      Local SEO Marketing Company Serving Sun Valley Idaho

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, low quality SEO can be damaging for your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll have the SEO services you require.

      Johnston needs a three-step strategy to SEO. On-page optimization is the initial step in the process. This procedure involves making changes into a site as a way to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your website ought to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is a means to show search engines that your website is a reliable method to obtain information.

      The third step is local search engine optimization. This is certainly required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be able to get the services that you require. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will enable you to see which search terms are yielding ideal results. It will also explain to you how your search rankings have already been improving from month to month.

      Google Analytics will be placed on your web site, which implies it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the visitors to your website have realized your site via search engine listings.

      If you’re considering working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will likely compare your site to competing sites. Simply because this consultation will likely be absolutely free, there is no cause of you not to take advantage of it.

      It’s vital for your small business being optimized for search engine listings. Strong SEO is vital to the fitness of any business. Whether you manage a huge national company or a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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