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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Sandpoint Idaho
Tom Johnston Is The Best Choice For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, low quality SEO may be damaging for your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll receive the Search engine optimization services you need.
Johnston has a three-step approach to SEO. On-page optimization is the first step of the process. This process involves making changes to a site as a way to improve its search engine rankings. On-page optimization is capable of showing the major search engines what your website should be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your internet site is a trustworthy source of information.
The next step is local search engine optimization. This is certainly essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be capable of getting the assistance that you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will allow you to see which search phrases are yielding the best results. It will also explain to you how your search rankings have been improving from month to month.
Google Analytics will be set up on your website, which suggests it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to view what number of the people to your blog are finding your web site via search engines like google.
If you’re interested in working with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis may also compare your web site to competing sites. Simply because this consultation will probably be totally free, there is absolutely no reason behind you do not to take full advantage of it.
It’s necessary for your business to become optimized for search engines like yahoo. Strong SEO is vital to the fitness of any company. Whether you have a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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