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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Payette Idaho
Tom Johnston Is The Best Choice For SEO
Professional SEO will benefit your small business in several ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is an experienced professional that has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll have the SEO services you require.
Johnston requires a three-step approach to SEO. On-page optimization is the first task of your process. This process involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can present search engines what your blog needs to be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, including creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is ways to show search engines that your site is a trustworthy method to obtain information.
The next step is local search engine marketing. This really is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll can get the help that you require. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will allow you to see which search terms are yielding ideal results. It is going to demonstrate the way your search rankings are already improving from month to month.
Google Analytics is going to be attached to your website, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your web site are finding your site via search engines.
If you’re interested in dealing with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis may also compare your website to competing sites. Since this consultation will be totally free, there is not any reason for you not to benefit from it.
It’s essential for your small business to be optimized for search engines like yahoo. Strong SEO is vital to the fitness of any business. Whether you have a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
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- White Hat
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- Link Building