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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Nezperce Idaho
Tom Johnston Is The Best Choice For SEO
Professional SEO may benefit your company in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, bad quality SEO may be damaging to the site. Tom Johnston provides the expert SEO services you need. Johnston is surely an experienced professional which has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll have the Search marketing services you need.
Johnston requires a three-step method of SEO. On-page optimization is the initial step of your process. This procedure involves making changes to your site as a way to improve its search engine rankings. On-page optimization can display search engines what your website needs to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a means to show search engines that your site is a reliable method to obtain information.
The next step is local search engine optimization. This can be necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll get the help that you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will assist you to see which keyphrases are yielding greatest results. It is going to demonstrate how your search rankings have already been improving from month to month.
Google Analytics will be placed on your site, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to find out how many of the targeted traffic to your site have found your site via search engine listings.
If you’re considering working together with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will likely compare your website to competing sites. Since this consultation is going to be totally free, there is no reason for you do not to take advantage of it.
It’s important for your organization to get optimized for search engines like yahoo. Strong SEO is vital to the fitness of any company. Whether you have a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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