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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mullan Idaho
Tom Johnston Is The Most Suitable Choice For SEO
Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, poor quality SEO might be damaging to your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll have the Search engine optimization services you need.
Johnston requires a three-step strategy to SEO. On-page optimization is the first step from the process. This process involves making changes to your site in order to improve its search engine rankings. On-page optimization can show search engines like yahoo what your site needs to be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, such as creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a way to show search engines that your site is a reliable way to obtain information.
Your third step is local search engine optimization. This is certainly required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll can get the services that you desire. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will help you to see which search terms are yielding greatest results. It will likewise reveal to you the way your search rankings are already improving from month to month.
Google Analytics is going to be set up on your web site, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to view what number of the people to your website have realized your web site via search engine listings.
If you’re considering working with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will likely compare your web site to competing sites. Simply because this consultation is going to be free of charge, there is absolutely no reason for you not to benefit from it.
It’s important for your organization to become optimized for search engines like yahoo. Strong SEO is crucial to the health of any company. Whether you operate a sizable national company or a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.
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