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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Lapwai Idaho
Tom Johnston Is Your Smart Choice For SEO
Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, poor quality SEO may be damaging to the site. Tom Johnston provides the expert Search marketing services you need. Johnston is an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll receive the SEO services you require.
Johnston has a three-step strategy to SEO. On-page optimization is the first task in the process. This method involves making changes to some site as a way to improve its search engine results. On-page optimization can present search engines what your blog must be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your website is a trustworthy source of information.
Your third step is local search engine optimization. This is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is essential also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll be capable of getting the support you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will enable you to see which search terms are yielding the best results. It will likewise explain to you how your search rankings are already improving from month to month.
Google Analytics will be set up on your website, which implies it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to see what number of the visitors to your site are finding your site via search engine listings.
If you’re considering utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis will even compare your web site to competing sites. As this consultation will probably be free of charge, there is not any reason for you do not to make the most of it.
It’s important for your organization to become optimized for search engines like google. Strong SEO is important to the fitness of any organization. Whether you operate a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.
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