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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Kuna Idaho
Tom Johnston Is The Best Choice For SEO
Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase traffic to your site, and deliver a much better user experience. However, low quality SEO could be damaging in your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is an experienced professional that has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll get the Search marketing services you want.
Johnston requires a three-step method of SEO. On-page optimization is the first step of the process. This procedure involves making changes into a site so that you can improve its search engine rankings. On-page optimization can display search engines like yahoo what your web site needs to be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is ways to show search engines that your site is a reliable source of information.
Your third step is local search engine optimisation. This really is important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll get the assistance that you need. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will help you to see which search terms are yielding the greatest results. It will also demonstrate the way your search rankings have already been improving from month to month.
Google Analytics will probably be set up on your site, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your web site have found your web site via search engine listings.
If you’re considering working together with Tom Johnston, you are able to contact him for the free video analysis of your own site. The analysis will also compare your website to competing sites. As this consultation will probably be free of charge, there is no cause of you do not to make the most of it.
It’s important for your organization being optimized for search engines like google. Strong SEO is vital to the health of any organization. Whether you manage a huge national company or even a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.
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