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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Idaho

      Local SEO Marketing Company Serving Fruitland Idaho

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, bad quality SEO might be damaging for your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is definitely an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll receive the Search engine optimization services you will need.

      Johnston has a three-step procedure for SEO. On-page optimization is the first task from the process. This procedure involves making changes to some site to be able to improve its search engine results. On-page optimization can display search engines what your web site must be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many aspects of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your site is a trustworthy way to obtain information.

      Your third step is local search engine marketing. This is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll can get the assistance that you require. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will help you to see which search terms are yielding the best results. It will likewise demonstrate how your search rankings have already been improving from month to month.

      Google Analytics will be set up on your website, meaning it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the website visitors to your blog are finding your site via search engines like yahoo.

      If you’re thinking about working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis may also compare your site to competing sites. As this consultation will likely be totally free, there is not any basis for you not to take full advantage of it.

      It’s important for your organization to become optimized for search engines. Strong SEO is essential to the health of any organization. Whether you run a big national company or even a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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