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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Fairfield Idaho
Tom Johnston Is The Smart Choice For SEO
Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston offers the expert SEO services that you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll get the Search marketing services you will need.
Johnston takes a three-step method of SEO. On-page optimization is the initial step from the process. This method involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can present search engines like Google what your site must be ranking for. There are several on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your site is a reliable way to obtain information.
The next step is local seo. This really is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be capable of getting the assistance you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will assist you to see which search terms are yielding ideal results. It will likewise explain to you the way your search rankings are already improving from month to month.
Google Analytics will be installed on your blog, which implies it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to see what percentage of the website visitors to your web site have realized your website via search engines.
If you’re considering working together with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis may also compare your site to competing sites. Simply because this consultation will be absolutely free, there is absolutely no basis for you do not to take advantage of it.
It’s necessary for your organization to be optimized for search engines like google. Strong SEO is important to the healthiness of any company. Whether you run a large national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
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- Link Building