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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Idaho

      Local SEO Marketing Company Serving Challis Idaho

      Tom Johnston Is Your Best Option For SEO

      Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, poor quality SEO can be damaging in your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll receive the Search engine optimization services you need.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step of the process. This method involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your website ought to be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a means to show search engines that your internet site is a trustworthy supply of information.

      The third step is local search engine optimisation. This can be necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the services you need. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will allow you to see which search phrases are yielding greatest results. It will also reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics is going to be installed on your blog, which suggests it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your website have realized your blog via search engines like yahoo.

      If you’re interested in utilizing Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will even compare your website to competing sites. Because this consultation is going to be absolutely free, there is not any basis for you not to make the most of it.

      It’s important for your small business to get optimized for search engines like google. Strong SEO is crucial to the health of any company. Whether you manage a big national company or a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.

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