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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Idaho

      Local SEO Marketing Company Serving Cambridge Idaho

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging to the site. Tom Johnston offers the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll receive the SEO services you want.

      Johnston requires a three-step approach to SEO. On-page optimization is the initial step of the process. This method involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your site needs to be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your internet site is a reliable source of information.

      The third step is local search engine optimisation. This is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the services that you need. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will assist you to see which keyphrases are yielding the greatest results. It will reveal to you how your search rankings have already been improving from month to month.

      Google Analytics will be attached to your site, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to see what number of the visitors to your website are finding your site via search engines like google.

      If you’re considering working with Tom Johnston, you may contact him for the free video analysis of your site. The analysis may also compare your website to competing sites. Because this consultation is going to be free of charge, there is absolutely no reason behind you do not to benefit from it.

      It’s essential for your small business being optimized for search engines like google. Strong SEO is crucial to the health of any organization. Whether you have a big national company or even a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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