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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Idaho

      Local SEO Marketing Company Serving Burley Idaho

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver a much better user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston offers the expert SEO services that you need. Johnston is definitely an experienced professional which has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll have the Search marketing services you require.

      Johnston has a three-step approach to SEO. On-page optimization is step one of the process. This procedure involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can display the major search engines what your web site needs to be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the main elements of off-page optimization is link-building. Off-page optimization is a method to show search engine listings that your website is a reliable source of information.

      Your third step is local seo. This really is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the assistance that you require. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will enable you to see which search phrases are yielding greatest results. It will likewise reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will be installed on your site, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the targeted traffic to your web site are discovering your website via search engines like yahoo.

      If you’re thinking about working with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will also compare your web site to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no cause of you do not to take advantage of it.

      It’s important for your company to be optimized for search engines like google. Strong SEO is vital to the health of any company. Whether you run a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to learn more.

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      • On Page Optimziation
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      • GMB Listings
      • 3 Map Pack
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      • Bing
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      • Local
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      • 42.399472
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      • Cassia
      • Burley
      • Idaho
      • ID