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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Buhl Idaho
Tom Johnston Will Be Your Most Suitable Choice For SEO
Professional SEO may benefit your business in many ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, low quality SEO may be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll get the SEO services you will need.
Johnston requires a three-step procedure for SEO. On-page optimization is the initial step of the process. This technique involves making changes to your site as a way to improve its search engine rankings. On-page optimization can show search engines what your website should be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your internet site is a reliable source of information.
The next step is local search engine optimization. This really is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be able to get the support that you need. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will likewise explain to you how your search rankings have been improving from month to month.
Google Analytics will probably be set up on your site, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to discover what number of the visitors to your site have realized your website via search engines.
If you’re thinking about dealing with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will even compare your site to competing sites. As this consultation will likely be free of charge, there is no reason behind you not to make the most of it.
It’s necessary for your organization to be optimized for search engines like yahoo. Strong SEO is important to the health of any business. Whether you manage a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
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- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Link Building
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