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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Idaho

      Local SEO Marketing Company Serving American Falls Idaho

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your small business in numerous ways. SEO can generate leads, increase traffic to your site, and deliver a better user experience. However, bad quality SEO may be damaging to the site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll receive the Search marketing services you need.

      Johnston takes a three-step method of SEO. On-page optimization is the first task in the process. This process involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your website needs to be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your site is a reliable source of information.

      The third step is local search engine marketing. This is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be capable of getting the assistance that you need. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will allow you to see which keyphrases are yielding the greatest results. It is going to explain to you the way your search rankings are already improving from month to month.

      Google Analytics will probably be attached to your site, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the targeted traffic to your site have realized your site via search engines.

      If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will likely compare your website to competing sites. Because this consultation will probably be totally free, there is absolutely no cause of you do not to take advantage of it.

      It’s important for your organization being optimized for search engines. Strong SEO is essential to the fitness of any business. Whether you operate a large national company or even a small, locally-based company, you can rely Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to learn more.

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      • American Falls
      • Idaho
      • ID