SEO For In Home Care Providers
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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Top 5 Tips For Effective SEO For Home Care Providers
When you are a home care provider, it is important that you have new clients coming in on a regular basis. You also have to keep your current clients satisfied. Having a good reputation is crucial and you also want to be seen by people who are looking for care for their loved ones. Using an SEO service will give your website a professional look and they will help ensure that people are able to easily find your website when they are looking for services. Read on to learn the top 5 SEO tips that will help your business thrive.
Focus On Keyword Research
Using the right keywords is crucial when you start working with an SEO service. The right keywords help potential customers connect with your business. The SEO service will do keyword research to ensure that they are using the keywords that will attract the right people to your site. The SEO service will ensure that the keywords are used naturally throughout your site to attract potential clients.
Create Quality Content
It is very important that you use high-quality content on your site. Potential clients are not going to want to use your service if the content is unprofessional or uninteresting. The SEO will provide you with quality content and they will also provide you with other types of content like blogs that can be used to attract more clients.
The SEO service will provide you with interesting content that is targeted to your potential audience. The content will be something that potential clients want to read and it will be packed with information that will compel the person reading it to contact you for more information. Investing in high-quality content will give you a great return on your investment.
Increase Your Site Speed
The SEO service will make sure your site runs fast so that anyone who visits has a good experience with the site. Potential customers won’t feel comfortable using your business if the site is slow or keeps crashing. A site that runs smoothly is much more credible.
Be Seen Locally
It is important that everyone in your community knows about your home care service so they think of you first when they need home care. Make sure the SEO service spends a lot of time marketing your business locally so that anyone in the area that needs care is going to see your website. A good SEO service will make sure that you have a high local page ranking. They will help connect your site to the people in your community.
Showcase Positive Reviews
Home care providers are dependent on reviews. Reviews can make or break your business so you want to make sure that you highlight positive reviews when you get them. You can use them on your site to give potential clients more confidence in your service. The SEO service can also use testimonials to give people more confidence in your site. Positive reviews make a big difference in whether or not someone is going to use your service.