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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Hawaii

Local SEO Marketing Company Serving Wailuku Hawaii

Tom Johnston Is The Best Option For SEO

Professional SEO may benefit your business in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional that has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll get the Search marketing services you require.

Johnston takes a three-step strategy to SEO. On-page optimization is the first task of your process. This procedure involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can present the major search engines what your site should be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your site is a trustworthy source of information.

The 3rd step is local search engine optimization. This can be required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the support that you require. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will assist you to see which search terms are yielding greatest results. It will likewise show you how your search rankings happen to be improving from month to month.

Google Analytics is going to be set up on your website, which means it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the visitors to your website have found your website via search engine listings.

If you’re considering working together with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will likely compare your blog to competing sites. As this consultation will be totally free, there is absolutely no reason for you do not to benefit from it.

It’s essential for your company to become optimized for search engines like yahoo. Strong SEO is vital to the health of any company. Whether you manage a large national company or a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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