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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Hawaii

Local SEO Marketing Company Serving Pukalani Hawaii

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, poor quality SEO could be damaging to your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search engine optimization services you require.

Johnston requires a three-step strategy to SEO. On-page optimization is the initial step of the process. This process involves making changes to your site to be able to improve its search engine rankings. On-page optimization can display search engines like yahoo what your site must be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your internet site is a reliable source of information.

The third step is local seo. This is certainly required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the assistance you need. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will help you to see which search terms are yielding greatest results. It is going to reveal to you how your search rankings have been improving from month to month.

Google Analytics is going to be attached to your site, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to see what number of the website visitors to your web site have found your site via search engines like google.

If you’re thinking about utilizing Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis may also compare your site to competing sites. As this consultation is going to be absolutely free, there is no basis for you do not to take advantage of it.

It’s essential for your business to become optimized for search engines. Strong SEO is important to the fitness of any organization. Whether you operate a huge national company or a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.

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